SIE2016

Background Digital directories in shopping malls have been helping consumers with directions to their desired shops, dining place, ATM machines and other amenities. It also displays the floor plans so that consumers can have a visual representation of the mall. However, there are consumers who are still struggling with navigating around the malls even after the use of digital directories as consumers fail to remember the route to their destination. The current directories in shopping malls are limited to one user at a time, which lead to unnecessary time wasted on waiting if the directory is in use by others. Moreover, it is a hassle for consumers to remember the layout of the mall, the list of shops and their preferred directions with just one look at the directory.   The mall should provide a reliable navigation system so that consumers are able to have a pleasant experience. According to Singapore Tourism Board (2016), the tourist receipts spent on shopping had tremendou...

Last week, we were given a chance to practice and hone our presentation skills through the class mock presentation. It was a good opportunity as I get to practice without looking at my script and share with the audience based on my experiences and research I acquire while doing this proposal. My team was the last to present and time was catching up on us. The pressure was real as the next class is starting soon and we need to present fast. Despite feeling the pressure, I kept myself calm and constantly reminded myself to square myself and maintain eye contact with my audience. However, from the feedbacks given to me, I realized that y presentation wasn’t audience centred. During the presentation, I tried to connect to my classmates through humour and giving them examples they could relate too. However, in a formal presentation setting, I should refrain from treating them as my classmates but my client instead as it was a tad informal. I got too enthusiastic to present to my au...

Background Digital directories in shopping malls have been helping visitors in terms of directions to their desired shops, dining place, ATM machines and other amenities. At the same time, it displays the floor plans so that visitors can have a visual representation of the mall. However, there are visitors who are struggling with navigating around the malls even after using the digital directories. This may cause visitors to spend unnecessary time using the digital directories which in turn decreasing their duration spent shopping. According to Singapore Tourism Board (2016), the tourist receipts spent on shopping had the largest growth as compared to other sectors such as accommodation and food and beverage. Shopping sector had tremendous growth of 51% in the year 2016 as compared to 2015 (Singapore Tourism Board, 2016). This showed that more tourists are willing to spent more in shopping malls. Therefore, malls should look for ways to increase their respective average durati...

Reader’s Response on “Dubbed 'the best in class” In the article “Dubbed 'the best in class': 6 things about Hong Kong's MTR rail system “, reported by Lee (2015) stated that he believed one of the world’s most profitable system is Hong Kong Mass Transit Railway Corporation (MTRC). Lee (2015) complemented that Hong Kong passengers rarely experience train delay even during peak hours. It was cited by Lee (2015) that MTRC did not experienced any delays for 99.9% of the time as compared to Singapore which stands at 96%. The high train frequency has helped to manage the crowd and provide a smoother transport experience. MTRC invested heavily on maintenance, renewal and ways to keep the system operating efficiently together by spending over HK$6 billion, around 37 percent of MTRC’s revenue in 2014. In addition, MTRC ensured that their system is well-monitored by the Super Operations Control Centre (OCC) which produce fast problem identification and problem solving to pre...

In the article of Lee (2015), Lee reported that he believes the world’s most profitable system is Hong Kong Mass Transit Railway Corporation (MTRC). Lee (2017) complemented that Hong Kong passengers rarely experience train delay even during peak hours. It was cited that a small percentage of 0.1% Hong Kong passengers encounter train delay as compared to Singapore which stands at 4%. The high train frequency has helped to manage the crowd and provide a smoother transport experience. Investments of over HK$6 billion have been made on high maintenance, renewal and service improvements which kept the system operating efficiently together. The preserving, restoration and service enhancement on train system takes up about a third of MTRC's funds. Lastly, the system is being controlled by an Operation Control Centre to prevent any shortcomings and reacting to downtime efficiently with the use of the black “incident box”. Based on the statistics presented, MTRC has invested a huge amount...

One article (Lee, 2015) states that the world’s most profitable system is MTR Corporation. With high train frequency, passengers rarely experience train delay even during peak hours. Lee (2017) mentions that a small percentage of passengers in Hong Kong (0.1%) encounter train delay compared to Singapore (4%). Investments of over HK$6 billion have been made on high maintenance and service improvements which kept the system operating efficiently together. The preserving, restoration and service enhancement on train system takes up about a third of MTRC's funds. Lastly, the system is being controlled by an Operation Control Centre to prevent any shortcomings and reacting to downtime efficiently with the use of the black “incident box”. Based on the statistic presented, I agree to a certain extend that Hong Kong’s MTR Corporation has invested a huge amount of their revenue to its maintenance compared to Singapore’s SMRT. However, it fails to discuss other aspect that may influence...