SIE2016

Background Digital directories in shopping malls have been helping consumers with directions to their desired shops, dining place, ATM machines and other amenities. It also displays the floor plans so that consumers can have a visual representation of the mall. However, there are consumers who are still struggling with navigating around the malls even after the use of digital directories as consumers fail to remember the route to their destination. The current directories in shopping malls are limited to one user at a time, which lead to unnecessary time wasted on waiting if the directory is in use by others. Moreover, it is a hassle for consumers to remember the layout of the mall, the list of shops and their preferred directions with just one look at the directory.   The mall should provide a reliable navigation system so that consumers are able to have a pleasant experience. According to Singapore Tourism Board (2016), the tourist receipts spent on shopping had tremendou...

Last week, we were given a chance to practice and hone our presentation skills through the class mock presentation. It was a good opportunity as I get to practice without looking at my script and share with the audience based on my experiences and research I acquire while doing this proposal. My team was the last to present and time was catching up on us. The pressure was real as the next class is starting soon and we need to present fast. Despite feeling the pressure, I kept myself calm and constantly reminded myself to square myself and maintain eye contact with my audience. However, from the feedbacks given to me, I realized that y presentation wasn’t audience centred. During the presentation, I tried to connect to my classmates through humour and giving them examples they could relate too. However, in a formal presentation setting, I should refrain from treating them as my classmates but my client instead as it was a tad informal. I got too enthusiastic to present to my au...