SIE2016

Background Digital directories in shopping malls have been helping visitors in terms of directions to their desired shops, dining place, ATM machines and other amenities. At the same time, it displays the floor plans so that visitors can have a visual representation of the mall. However, there are visitors who are struggling with navigating around the malls even after using the digital directories. This may cause visitors to spend unnecessary time using the digital directories which in turn decreasing their duration spent shopping. According to Singapore Tourism Board (2016), the tourist receipts spent on shopping had the largest growth as compared to other sectors such as accommodation and food and beverage. Shopping sector had tremendous growth of 51% in the year 2016 as compared to 2015 (Singapore Tourism Board, 2016). This showed that more tourists are willing to spent more in shopping malls. Therefore, malls should look for ways to increase their respective average durati...

Reader’s Response on “Dubbed 'the best in class” In the article “Dubbed 'the best in class': 6 things about Hong Kong's MTR rail system “, reported by Lee (2015) stated that he believed one of the world’s most profitable system is Hong Kong Mass Transit Railway Corporation (MTRC). Lee (2015) complemented that Hong Kong passengers rarely experience train delay even during peak hours. It was cited by Lee (2015) that MTRC did not experienced any delays for 99.9% of the time as compared to Singapore which stands at 96%. The high train frequency has helped to manage the crowd and provide a smoother transport experience. MTRC invested heavily on maintenance, renewal and ways to keep the system operating efficiently together by spending over HK$6 billion, around 37 percent of MTRC’s revenue in 2014. In addition, MTRC ensured that their system is well-monitored by the Super Operations Control Centre (OCC) which produce fast problem identification and problem solving to pre...